Marketing for Home Services companies

Home Services Companies provide different services to homeowners; such as plumbing, woodworking, painting, pool cleaning, pest control, closets, welding/fencing and many more. Although, some of these provide work side by side with other companies, most of the time they serve directly the residential market.

There are two important elements for companies to be successful: visibility and trust.

Visibility is surely one important element and the business must analyze how potential customers will interact with them.  Visibility is the key when services are only searched by a potential customer when required; such as emergency services. In other instances, the business can attempt to attract potential customers before they manifest their need.
Trust is even more important than visibility. Potential customers are always suspicious about any company that will perform work at their home. They usually search for some confirmation about their quality and reliability. Therefore, reputation management is really a key factor to have success.

We provide different services to Home Services Companies: from Website to Reputation Management, from Listing Directories to Advertising.

Following are some of the services we have provided to our customers in the Home Services industry:

  • Website: In most cases, the Website is the first point of contact between your business and potential customers. We designed new websites for Home Services companies that look professional and attractive at the same time.
  • Reputation Management: It is very important for a Home Services company to be trusted. We monitor any comments or reviews that can appear on the Web and together with the customer manage them.
  • Directory Listing and Management: Visibility is a key element in marketing development for a Home Services company. For all our customers, we add their business on all the Home Services related online listings; such as Angie’s List, Yelp, Yellow page , plus we manage their profile.
  • Print Marketing: Business cards, flyers and brochure are equally important elements for a Home Services company to promote their business.
  • Advertising Campaign: We design, organize and manage online and offline advertising campaigns for Home Services companies to promote services in a specific area.
  • Search Engine Optimization (SEO): It is so important being on the first positions on Google. It takes effort, but it is one of the most important things you can do for your company.
  • Social Media Marketing: Although Social Media Marketing is not usually a first priority for a Home Services company, it is true that nowadays Social Media is one of the first places where a potential customer lands to check and learn more about a company before hiring them. We create, update and manage all the social media accounts for your company.
  • Door Hanger Distribution: for Home Services companies, we design, print, and distributed door hangers in specific designated areas looking for potential customers.